Your site bounce rate allows knowing if your website is welcoming .It’s common to say that a bounce rate of over 30% is a bad sign, but it definitely depends on your activity, the landing page and your goals.
You notice that many visitors leave your site quickly and do not take the time to look at other pages? Do you have trouble converting visits? Your site may not be very attractive, which impacts your bounce rate! Concerned about this problem encountered by several people
To help you better measure the bounce rate and understand its challenges in the Inbound Marketing strategy, we will discuss some update on this important metric.
What is the bounce rate?
The bounce rate is the percentage of visitors to your website who leave after only a few minutes or seconds without consulting other pages. Indeed, the bounce rate measures the ability of your site to encourage visitors to continue their visit.
Example: A 66% bounce rate means that 66% of your visitors do not visit more than one page of your website! This is very restrictive because you want them to visit as many pages of your website as possible and convert their visits.
There are several reasons why visitors might leave your website quickly:
- The site is too slow to load
- There are grammar or spelling mistakes in the content of the site
- The pages of the website are not attractive
- They cannot find what they are looking for on the site or they spend a lot of time looking for what they need
Knowing why your bounce rate is high will help you find solutions to this problem. The most effective way is to test your website yourself, so you can evaluate it and take the right steps.
Techniques to keep visitors on your site
If you find that your bounce rate is too high and you want users to not just visit a single page or article, here are some useful steps to take now on your website:
Offer useful content for your target
Interesting content is the basis of the attractiveness of your effort! It can captivate the attention of your visitors and push them to visit other pages of the site to learn more. Decreasing the bounce rate means implementing an editorial strategy that perfectly meets the needs of your buyer’s
Make your landing page more attractive
An attractive landing page has a sleek design, shock formulas that reflect the problem that attracted the customer to your site and a call-to-action visible. If this page answers the expectations of the target, then it must push your visitor to perform an additional action.
Reduce page loading time
A page that takes too long to load will annoy the user who will leave your site before reading a single line of text.
Placing calls to action
If you want the visitor to take the time to discover several pages, incite them with call-to-action. Invite him to download a guide, which will make him visit another link, suggest him to know more by linking another page of the website, etc.
Propose similar articles
At the bottom of your articles, do not hesitate to propose similar articles which will push the reader to visit other pages and especially to know more about your activities or your expertise.
Open external links in a new tab
This little trick helps to prevent visitors from leaving your website, unwittingly, because you will have cited your sources and put a link to an external site. At least it will open in another tab that users can view, while remaining on your site.
Improve the speed of the site
A slow website annoys visitors but it could still impact your SEO and destroy your conversion rate. It is therefore essential to improve the loading speed of the pages of your site. Imagine a site that loads very quickly and that suddenly, can go around the pages in a few seconds! We would definitely like to stay there!
You can measure the loading speed of your website to a lot of tools that are available on the Internet. They will help you to know the current loading speed of your site and how to improve it.
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The reason your users leave your website quickly is that they cannot find what they are looking for or it’s hard to find it. In this case, you must guide them by improving the navigation.
- Keep consistent navigation between pages. If you have a navigation menu at the top of your home page, you must put it in all other pages of the site.
- Categorize your pages into categories in your navigation bar to make it easier for your visitors to search
- Make all elements of navigation clickable
- Make all site images clickable with alt attributes populated
- Each page must have a functional search form.
Make your site attractive
Searches on Google show that users judge the attractiveness of the site from the first 20 seconds. They also show that visitors prefer simple and beautiful sites to complex sites.
Adapt the site to a mobile use
Most people connect to the internet via their mobile. As a result, Google has recently changed the algorithms to favor websites that are more suitable for mobile use. It is time! Start testing your site to see if it’s really mobile-friendly with Google’s mobile test tool .
Among others, you can engage these actions:
- Set up the moving width with the code <meta name = viewport content = ‘width = 700’>.
- Use standard fonts for characters
- Limit the number of spaces in your code
- Do not use fixed sizes but focus on percentages%
Always remember to analyze your bounce rate carefully to ensure that your content is in line with your target’s expectations and that your conversion tunnel is relevant. By setting up a few simple steps, you will be able to keep your visitors longer and especially increase your chances of converting them into prospects.